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  • ·HM Summer 2026 campaign editorial featuring Luke Champion
Brand
H&M
ProjectH&M Summer 2026 Campaign
A young male model with long blonde hair leaning against a plain white wall, wearing a burgundy bomber jacket over a dark vest, white shirt, green striped tie, dark trousers, and white sneakers.

H&M H&M Summer 2026 Campaign 2026

Associated creatives

Drew Vickers
Drew VickersPhotographer
Jean-Baptiste Talbourdet-Napoleone
Jean-Baptiste Talbourdet-NapoleoneCreative Director
Lolita Jacobs
Lolita JacobsCreative Director
Emmanuelle Alt
Emmanuelle AltFashion Editor/Stylist
Damien Boissinot
Damien BoissinotHair Stylist
Mark Carrasquillo
Mark CarrasquilloMakeup Artist
Angelina Kendall
Angelina KendallModel
Awar Odhiang
Awar OdhiangModel
Luke Champion
Luke ChampionModel
Mona Tougaard
Mona TougaardModel

Tags

long blonde hair male model leaninglong blonde hair male modelmale model leaninglong blonde hairmale modelburgundy bomber jacketbomber jacketgreen striped tiestriped tietiedark vestvestwhite shirtshirtdark trouserstrouserswhite sneakerssneakers

Description

This fashion editorial image from the H&M Summer 2026 campaign features model Luke Champion photographed by Drew Vickers. The subject stands against a clean white background, leaning with one arm outstretched while wearing a burgundy bomber jacket layered over a dark vest, white shirt, and green striped tie. The outfit is completed with dark trousers and white sneakers. The lighting is bright and even, highlighting the clean lines of the collegiate-inspired styling curated by fashion editor Emmanuelle Alt.