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Brand
H&M
ProjectStudio Essential A/W 25
Model wearing dark grey beanie, rectangular sunglasses, and grey sweater against white

H&M Studio Essential A/W 25 2025

Associated creatives

Sarah Blais
Sarah BlaisPhotographer
Hilda Sandström
Hilda SandströmFashion Director
Lisa Lindqwister
Lisa LindqwisterFashion Editor/Stylist
Emelie Engstrand
Emelie EngstrandArt Director
Yuji Okuda
Yuji OkudaHair Stylist
Giulia Cigarini
Giulia CigariniMakeup Artist
Jessica Martinelli
Jessica MartinelliCasting Director
Jiahui Zhang
Jiahui ZhangModel
Sydney Stabreit
Sydney StabreitModel

Tags

woman wearing beaniewoman in beaniebeanierectangular sunglassessunglassesgrey sweatersweater

Description

This studio portrait for H&M's Studio Essential AW25 project features a close-up composition of a model wearing a thick, dark grey ribbed knit beanie and metallic-framed rectangular sunglasses with dark lenses. The subject is dressed in a matching dark grey sweater against a seamless, solid white background. Soft studio lighting highlights the textures of the knit cap and sweater while casting minimal shadows. The styling by Lisa Lindqwister and photography by Sarah Blais create a clean, contemporary aesthetic.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Charcoal (70%)
Silver (metallic) (30%)

Background

White Seamless

Context

Lookbook