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Brand
H&M
ProjectStudio Essential A/W 25
Model wearing a brown knit crewneck sweater against a neutral background for H&M Studio Essential A/W 25.

H&M Studio Essential A/W 25 2025

Associated creatives

Sarah Blais
Sarah BlaisPhotographer
Hilda Sandström
Hilda SandströmFashion Director
Lisa Lindqwister
Lisa LindqwisterFashion Editor/Stylist
Emelie Engstrand
Emelie EngstrandArt Director
Yuji Okuda
Yuji OkudaHair Stylist
Giulia Cigarini
Giulia CigariniMakeup Artist
Jessica Martinelli
Jessica MartinelliCasting Director
Jiahui Zhang
Jiahui ZhangModel
Sydney Stabreit
Sydney StabreitModel

Tags

model in brown knit sweaterbrown knit sweaterknit sweaterbrown sweaterwoman in brown sweaterwoman sweater

Description

This image from the H&M Studio Essential A/W 25 project features a model wearing a brown knit crewneck sweater over a white underlayer, accessorized with a layered silver chain necklace. The shot is captured against a plain white seamless studio background with soft natural lighting that accentuates the textured knit fabric. The model has dark hair and a neutral expression, photographed from the waist up. The creative direction is led by Emelie Engstrand with styling by Lisa Lindqwister and photography by Sarah Blais.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Caramel (80%)
Pure White (20%)

Background

White Seamless

Context

Advertising Campaign