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Brand
H&M
ProjectStudio Essential A/W 25
Model wearing dark sunglasses and a black coat against a plain white background

H&M Studio Essential A/W 25 2025

Associated creatives

Sarah Blais
Sarah BlaisPhotographer
Hilda Sandström
Hilda SandströmFashion Director
Lisa Lindqwister
Lisa LindqwisterFashion Editor/Stylist
Emelie Engstrand
Emelie EngstrandArt Director
Yuji Okuda
Yuji OkudaHair Stylist
Giulia Cigarini
Giulia CigariniMakeup Artist
Jessica Martinelli
Jessica MartinelliCasting Director
Jiahui Zhang
Jiahui ZhangModel
Sydney Stabreit
Sydney StabreitModel

Tags

woman wearing black coatblack coatwoman in sunglassessunglassesmodel wearing coat

Description

This fashion portrait from the H&M Studio Essential A/W 25 project features a model wearing dark rectangular sunglasses and a structured black tailored coat with a high collar. The composition is set against a clean, minimal white background, emphasizing the sharp lines of the outerwear and accessories. Photographed by Sarah Blais with fashion direction by Hilda Sandström and styling by Lisa Lindqwister, the image highlights contemporary minimalist tailoring. The clean lighting and polished finish reflect a modern commercial aesthetic.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (100%)

Background

White Seamless

Context

Lookbook