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Brand
H&M
ProjectStudio Essential A/W 25
Model with pulled back hair wearing a white top and small hoop earrings against a neutral background

H&M Studio Essential A/W 25 2025

Associated creatives

Sarah Blais
Sarah BlaisPhotographer
Hilda Sandström
Hilda SandströmFashion Director
Lisa Lindqwister
Lisa LindqwisterFashion Editor/Stylist
Emelie Engstrand
Emelie EngstrandArt Director
Yuji Okuda
Yuji OkudaHair Stylist
Giulia Cigarini
Giulia CigariniMakeup Artist
Jessica Martinelli
Jessica MartinelliCasting Director
Jiahui Zhang
Jiahui ZhangModel
Sydney Stabreit
Sydney StabreitModel

Tags

woman wearing white topwhite topmodel portraithoop earringsearrings

Description

This studio portrait features a model captured by photographer Sarah Blais for the H&M project Studio Essential A/W 25. The subject wears a plain white top and small hoop earrings, with dark hair pulled back neatly into a bun. The lighting is soft and even against a neutral studio background, highlighting clean lines and minimalist styling.

Style

Editorial, Vertical, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Pure White (70%)

Background

White Seamless

Context

Lookbook