Brand
ProjectH&M x Rokh 2024

H&M H&M x Rokh 2024 2024
Associated creatives
Tags
Description
Model Lennon Gallagher stands in a full-length shot against a weathered wall with peeling plaster, exposed stonework, and tiled flooring. He wears a tailored, oversized black double-breasted coat over a layered dark collar and a crisp white collared shirt, paired with straight black trousers and chunky black platform shoes. The soft, even studio lighting accentuates the sharp tailoring and broad silhouette of the outerwear. The overall composition balances minimalist high-fashion styling with a raw, industrial backdrop.
Style
Editorial, Vertical, Raw
Techniques
Soft Light
Industries
Menswear
Color
Jet Black (90%)
Context
Advertising Campaign






