H&M H&M x Rokh 2024 2024

About

This fashion campaign portrait for the HM x Rokh 2024 project features a model standing against a neutral studio backdrop. The subject wears an oversized grey sweatshirt with side sleeve slits paired with colourful floral patterned tights and heeled shoes. Styled by Suzanne Koller with creative direction by Li Von Euler, the look is captured by photographer Marie Deteneuille with hair by Olivier Schawalder and makeup by Hiromi Ueda. The composition highlights contemporary designer apparel with clean lighting and minimalist staging.