H&M

Apr 2024

The H&M x Rokh 2024 collaboration captures the deconstructed tailoring and architectural silhouettes synonymous with designer Rok Hwang. Shot by photographer Marie Deteneuille, the campaign juxtaposes the collection’s structural complexity against both stark, minimalist studio backdrops and raw, weathered surfaces to highlight the interplay of texture and form. Creative direction by Li Von Euler and art direction by Giulia Miggiano define the visual narrative, which centers on elongated proportions, layered leather, and metallic hardware details. Fashion editor Suzanne Koller leads the styling, utilizing neutral tones and avant-garde layering to emphasize the brand's exploration of modern tailoring. The imagery utilizes soft, diffused lighting throughout to maintain a clean editorial aesthetic.

Editorial, Vertical, Clean

Soft Light

Designer Fashion

Advertising Campaign