Brand
ProjectH&M x Rokh 2024

H&M H&M x Rokh 2024 2024
Associated creatives
Tags
Description
A full-length fashion editorial shot from the H&M x Rokh 2024 collaboration, photographed by Marie Deteneuille with styling by Suzanne Koller. A male model stands in profile against a weathered, textured wall with peeling white, grey, and faded blue plaster. He wears a statement deconstructed black leather trench coat featuring layered beige fabric accents, exaggerated epaulets, an extra-long trailing eyelet belt, wide-leg black trousers, and heavy black platform shoes. The shot uses soft, diffused light to accentuate tailoring and textural contrast.
Style
Editorial, Vertical, Raw
Techniques
Soft Light
Industries
Designer Fashion
Color
Jet Black (70%)
Beige (20%)
Background
Concrete Texture
Context
Lookbook






