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  • ·HM x Rokh 2024 campaign portrait by Marie Deteneuille
Brand
H&M
ProjectH&M x Rokh 2024
Model wearing a white t-shirt, blue floral sleeves, and light wash jeans standing against a distressed plaster wall

H&M H&M x Rokh 2024 2024

Associated creatives

Rok Hwang
Rok HwangDesigner
Marie Deteneuille
Marie DeteneuillePhotographer
Li Von Euler
Li Von EulerCreative Director
Suzanne Koller
Suzanne KollerFashion Editor/Stylist
Giulia Miggiano
Giulia MiggianoArt Director
Olivier Schawalder
Olivier SchawalderHair Stylist
Hiromi Ueda
Hiromi UedaMakeup Artist
Anita Bitton
Anita BittonCasting Director
Amanda Murphy
Amanda MurphyModel
Awar Odhiang
Awar OdhiangModel
Flavie Sammartano
Flavie SammartanoModel
Lennon Gallagher
Lennon GallagherModel
Sora Choi
Sora ChoiModel
Yoesry Detre
Yoesry DetreModel

Tags

woman wearing white t shirtwhite t shirtt shirtwoman in floral sleevesfloral sleeveslong sleeveslight wash jeansjeansgold earringsearringschain necklacenecklace

Description

This campaign portrait from the H&M x Rokh 2024 project was captured by photographer Marie Deteneuille with creative direction by Li Von Euler and styling by Suzanne Koller. The subject stands centrally against a heavily weathered, textured plaster wall with peeling paint and exposed brick patches. She wears a relaxed white t-shirt layered over long floral print sleeves, paired with light wash denim jeans. Her accessories include chunky gold-tone earrings and a mixed metal chain necklace. The lighting is soft and ambient, casting minimal shadows and highlighting the tactile contrast between the smooth cotton fabric and the distressed background.