H&M H&M Loungewear 2025

Description

A multi-panel fashion lookbook collage created for the H&M Loungewear project, photographed by Rasmus Weng Karlsen. Model Itshak Vanunu appears across several vignettes wearing relaxed black menswear, an open button-up shirt, rectangular sunglasses, and black leather slip-on mules. Detail frames display navy pinstripe loungewear hanging on a white door, a black sleeping mask hung over a white bedpost against golden drapes, and the model seated on a checkered tile floor beside a leather weekender bag. Direct flash photography provides high contrast and a contemporary editorial tone across the set.

Style

Editorial, Vertical, Retro

Techniques

Collage, Flash

Industries

High Street Fashion

Color

Context

Lookbook