Brand
ProjectH&M Loungewear

H&M H&M Loungewear 2025
Associated creatives
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Description
Model Itshak Vanunu is captured in an elegant interior setting for the H&M Loungewear campaign, shot by photographer Rasmus Weng Karlsen. He sits relaxed on an ornate velvet sofa with a carved white frame, wearing a relaxed navy blue pinstripe pyjama set paired with dark loafers and yellow-tinted eyeglasses. Direct flash lighting illuminates the scene against decorative damask wallpaper, gold molding, and warm wooden floorboards.