H&M H&M Loungewear 2025

Description

Model Itshak Vanunu is captured in an elegant interior setting for the H&M Loungewear campaign, shot by photographer Rasmus Weng Karlsen. He sits relaxed on an ornate velvet sofa with a carved white frame, wearing a relaxed navy blue pinstripe pyjama set paired with dark loafers and yellow-tinted eyeglasses. Direct flash lighting illuminates the scene against decorative damask wallpaper, gold molding, and warm wooden floorboards.

Style

Vertical, Commercial, Retro

Techniques

Flash

Industries

High Street Fashion

Color

Background

Living Room

Context

Lookbook