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  • ·H&M Loungewear Campaign with Itshak Vanunu
Brand
H&M
ProjectH&M Loungewear
Model Itshak Vanunu wearing a black eye mask and open black robe while resting on white pillows for H&M Loungewear.

H&M H&M Loungewear 2025

Associated creatives

Rasmus Weng Karlsen
Rasmus Weng KarlsenPhotographer
Itshak Vanunu
Itshak VanunuModel

Tags

itshak vanunublack sleep maskblack eye masksleep maskeye maskman wearing sleep maskman in sleep maskblack robeblack loungewear robeblack loungewearman lying in bedman in bed

Description

Model Itshak Vanunu poses while adjusting a black fabric eye mask over his eyes in this campaign shot for H&M Loungewear, photographed by Rasmus Weng Karlsen. Reclined on white bedding, he wears an open black textured loungewear robe and silver rings on both hands. Direct flash lighting creates sharp contrast between the deep black apparel, dark curly hair, and clean white background.

Style

Vertical, Commercial, Clean

Techniques

Flash

Industries

High Street Fashion

Color

Jet Black (50%)

Background

Bedroom

Context

Advertising Campaign