H&M

Nov 2025

H&M presents a loungewear campaign featuring model Itshak Vanunu, captured in a series of intimate, interior-focused visuals. Photographed by Rasmus Weng Karlsen, the imagery balances commercial product display with an editorial lens, utilizing direct flash to define the textures of relaxed menswear, robes, and pinstripe sets. The project transitions between austere, high-contrast studio shots on minimalist bedding and atmospheric portraiture set within ornate, classic interiors. These compositions highlight the loungewear through a lens of retro-inspired aesthetics and clean, vertical framing, emphasizing the versatility of the collection in domestic settings.