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Brand
H&M
ProjectFray Day
Close-up portrait of a woman wearing a thick textured dark brown scarf for H&M shot by David Portela

H&M Fray Day 2026

Associated creatives

David Portela
David PortelaPhotographer
Cim Mahony
Cim MahonyHair Stylist
Marina Andersson
Marina AnderssonMakeup Artist
Tina Tapper
Tina TapperCasting Director
Valerie Margareta
Valerie MargaretaModel

Tags

woman in dark scarfwoman in scarfdark scarfthick scarfknit scarfmodel portraitwoman portrait

Description

This close-up portrait from the H&M project Fray Day features a model wearing a thick, textured dark brown scarf wrapped closely around the neck. Photographed by David Portela, the composition highlights natural textures with hair styling by Cim Mahony and makeup by Marina Andersson. The lighting is soft and ambient, accentuating the fuzzy, tactile quality of the knitwear against a neutral background.