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Brand
H&M
ProjectFray Day
Model wearing a dark brown fluffy sweater with a matching scarf and dark trousers against an outdoor urban backdrop

H&M Fray Day 2026

Associated creatives

David Portela
David PortelaPhotographer
Cim Mahony
Cim MahonyHair Stylist
Marina Andersson
Marina AnderssonMakeup Artist
Tina Tapper
Tina TapperCasting Director
Valerie Margareta
Valerie MargaretaModel

Tags

woman wearing dark brown sweaterdark brown sweaterbrown sweatersweaterwoman

Description

This portrait from the H&M project Fray Day features model Valerie Margareta styled in a dark brown fluffy textured sweater with a matching wrapped scarf. Captured outdoors with a blurred urban architectural background, the composition highlights soft natural daylight and clean minimalist styling. Hair styling is credited to Cim Mahony and makeup by Marina Andersson, photographed by David Portela.