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Brand
H&M
ProjectFray Day
Model standing in a long camel coat and dark trousers against a large bright window

H&M Fray Day 2026

Associated creatives

David Portela
David PortelaPhotographer
Cim Mahony
Cim MahonyHair Stylist
Marina Andersson
Marina AnderssonMakeup Artist
Tina Tapper
Tina TapperCasting Director
Valerie Margareta
Valerie MargaretaModel

Tags

woman in long camel coatlong camel coatcamel coatwoman in coatmodeldark trousersknit top

Description

This fashion editorial image features model Valerie Margareta photographed by David Portela for the H&M project Fray Day. The subject wears a long, open camel coat layered over a dark knit top and wide-cut dark trousers, posed against a large, bright floor-to-ceiling window overlooking an urban landscape. Hair styling is handled by Cim Mahony and makeup by Marina Andersson, creating a clean, understated aesthetic with soft natural daylight filtering through the glass. The composition emphasizes modern minimalist tailoring and relaxed layering.