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Brand
H&M
ProjectFray Day
Model wearing dark sunglasses, black jacket, and blue jeans crouching outdoors

H&M Fray Day 2026

Associated creatives

David Portela
David PortelaPhotographer
Cim Mahony
Cim MahonyHair Stylist
Marina Andersson
Marina AnderssonMakeup Artist
Tina Tapper
Tina TapperCasting Director
Valerie Margareta
Valerie MargaretaModel

Tags

woman crouchingwomancrouching womanblack jacketjacketblue jeansjeansdark sunglassessunglasses

Description

Fashion campaign portrait for the H&M project Fray Day, photographed by David Portela with styling credits including hair by Cim Mahony and makeup by Marina Andersson. The image features model Valerie Margareta crouching outdoors against an urban backdrop, wearing a black jacket, blue jeans, and dark sunglasses. The composition uses natural light and an editorial perspective, highlighting denim textures and minimalist accessories.