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Brand
H&M
ProjectFray Day
Model seated on a chair wearing a brown coat, grey knit sweater, and dark wide-leg trousers indoors.

H&M Fray Day 2026

Associated creatives

David Portela
David PortelaPhotographer
Cim Mahony
Cim MahonyHair Stylist
Marina Andersson
Marina AnderssonMakeup Artist
Tina Tapper
Tina TapperCasting Director
Valerie Margareta
Valerie MargaretaModel

Tags

model seated in brown coatmodel in brown coatbrown coatmodelgrey knit sweaterknit sweaterdark wide-leg trouserswide-leg trouserstrousers

Description

This fashion editorial image for the H&M project Fray Day features a model seated indoors against a blurred architectural background. The model wears an open brown coat layered over a textured grey knit sweater, paired with dark wide-leg trousers and heeled sandals. The lighting is soft and natural, emphasizing the rich textures of the garments. Hair is styled sleekly back from the face with natural makeup.