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  • ·HM Effortless Base beauty portrait by Thomas Lohr
BrandH&M
ProjectEffortless Base
Close-up portrait of a model with dramatic smokey eye makeup against a white backdrop for H&M

H&M Effortless Base 2026

Associated creatives

Thomas Lohr
Thomas LohrPhotographer
Carolyne Rapp
Carolyne RappCreative Director
Kalle Eklund
Kalle EklundHair Stylist
Siddhartha Simone
Siddhartha SimoneMakeup Artist
Rosalieke Fuchs
Rosalieke FuchsModel

Tags

woman face close upwoman faceface close upsmokey eye makeupmakeup portraitbeauty portrait

Description

This beauty portrait features model Rosalieke Fuchs captured in a close-up framing for the H&M Effortless Base project. Photographed by Thomas Lohr with creative direction by Carolyne Rapp, the image highlights striking smokey eye makeup styled by Siddhartha Simone and hair styled by Kalle Eklund. The composition emphasizes the model's features against a minimalist white background. Soft, diffused lighting accentuates the natural textures and warm tones of the subject.

Style

Editorial, Vertical, Warm, Clean

Techniques

Macro, Soft Light

Industries

Cosmetics

Background

White Seamless

Context

Editorial