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Brand
H&M
ProjectEffortless Base
Close-up portrait of a female model with natural makeup and silver hoop earrings against a white background.

H&M Effortless Base 2026

Associated creatives

Thomas Lohr
Thomas LohrPhotographer
Carolyne Rapp
Carolyne RappCreative Director
Kalle Eklund
Kalle EklundHair Stylist
Siddhartha Simone
Siddhartha SimoneMakeup Artist
Rosalieke Fuchs
Rosalieke FuchsModel

Tags

woman portraitwomanportraitfemale modelmodelsilver hoop earringssilver earringsearrings

Description

This beauty portrait features model Rosalieke Fuchs captured in a close-up framing for the H&M Effortless Base project. Photographed by Thomas Lohr with creative direction by Carolyne Rapp, the image emphasizes clean skin, natural styling, and minimal lighting. Hair styling by Kalle Eklund and makeup by Siddhartha Simone complete the look against a neutral white backdrop.

Style

Editorial, Vertical, Clean

Techniques

Soft Light

Industries

Cosmetics

Background

White Seamless

Context

Portrait / Headshot