H&M Effortless Base 2026

About

A close-up studio beauty portrait created for the H&M Effortless Base campaign, photographed by Thomas Lohr with creative direction by Carolyne Rapp. Two female models, including Rosalieke Fuchs, are positioned closely together wearing black sleeveless tops against a clean white seamless backdrop. Both feature slicked-back hairstyles styled by Kalle Eklund, gold hoop earrings, and natural, luminous base makeup by Siddhartha Simone. The composition is horizontally framed with soft, even beauty lighting that highlights skin textures and facial contours.