H&M Effortless Base 2026

About

This beauty editorial portrait for the H&M Effortless Base project features model Rosalieke Fuchs in a close-up composition. Photographed by Thomas Lohr with creative direction by Carolyne Rapp, the shot highlights clean makeup artistry by Siddhartha Simone and sleek hair styling by Kalle Eklund. The model wears gold hoop earrings against a minimal white background, showcasing a polished aesthetic with soft, natural lighting.