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Brand
H&M
ProjectEffortless Base
Close-up portrait of a female model with slicked-back hair and gold hoop earrings against a neutral background

H&M Effortless Base 2026

Associated creatives

Thomas Lohr
Thomas LohrPhotographer
Carolyne Rapp
Carolyne RappCreative Director
Kalle Eklund
Kalle EklundHair Stylist
Siddhartha Simone
Siddhartha SimoneMakeup Artist
Rosalieke Fuchs
Rosalieke FuchsModel

Tags

model portraitbeauty portraitwoman portraitmodelwoman

Description

This beauty editorial portrait for the H&M Effortless Base project features model Rosalieke Fuchs in a close-up composition. Photographed by Thomas Lohr with creative direction by Carolyne Rapp, the shot highlights clean makeup artistry by Siddhartha Simone and sleek hair styling by Kalle Eklund. The model wears gold hoop earrings against a minimal white background, showcasing a polished aesthetic with soft, natural lighting.

Style

Editorial, Vertical, Clean

Techniques

Natural light, Beauty Light

Industries

Cosmetics

Background

White Seamless

Context

Editorial