Hermes Spring 2025 Ad Campaign 2025

Description

This image from the Hermes Spring 2025 ad campaign features a model walking across an elevated platform against a pale, overcast sky. In the striking foreground, a massive bicycle wheel dominates the left side of the frame, creating a dramatic compositional contrast. The model wears a dark coat and knee-high boots while carrying a small handbag. The campaign was photographed by Nathaniel Goldberg with creative direction by Fabien Mouillard and Klervia Gabaud, styling by Rae Boxer, hair by Kalle Eklund, and makeup by Dick Page.

Style

Editorial, Vertical, Desaturated

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Overcast Sky

Context

Advertising Campaign