Hermes Spring 2025 Ad Campaign 2025

About

This surreal fashion image for the Hermes Spring 2025 ad campaign was photographed by Nathaniel Goldberg and styled by Rae Boxer, with creative direction by Fabien Mouillard and Klervia Gabaud. The composition juxtaposes a large-scale reclining profile in the foreground wearing metallic cuffs and rings against a distant smaller figure holding a patterned scarf. Set against a soft sunset sky backdrop, the shot uses forced perspective to create a playful, dreamlike scale contrast. Hair and makeup were crafted by Kalle Eklund and Dick Page, featuring models Ella Mccutcheon, Erick Saningo, He Cong, and Mathieu Simoneau.