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  • ·Hermes Spring 2025 Ad Campaign Editorial
BrandHermes
ProjectSpring 2025 Ad Campaign
Close-up profile of a woman lying down with bracelets, next to a small figure holding a scarf against a sky background.

Hermes Spring 2025 Ad Campaign 2025

Associated creatives

Fabien Mouillard
Fabien MouillardCreative Director
Nathaniel Goldberg
Nathaniel GoldbergPhotographer
Ella Mccutcheon
Ella MccutcheonModels
Erick Saningo
Erick SaningoModels
He Cong
He CongModels
and Mathieu Simoneau
and Mathieu SimoneauModels
Rae Boxer
Rae BoxerStylist
Kalle Eklund
Kalle EklundHair
Dick Page
Dick PageMakeup
Klervia Gabaud
Klervia GabaudArt Director

Tags

woman recliningreclining womanwomanmetal cuff braceletmetal cuffcuff braceletbracelet

Description

This surreal fashion image for the Hermes Spring 2025 ad campaign was photographed by Nathaniel Goldberg and styled by Rae Boxer, with creative direction by Fabien Mouillard and Klervia Gabaud. The composition juxtaposes a large-scale reclining profile in the foreground wearing metallic cuffs and rings against a distant smaller figure holding a patterned scarf. Set against a soft sunset sky backdrop, the shot uses forced perspective to create a playful, dreamlike scale contrast. Hair and makeup were crafted by Kalle Eklund and Dick Page, featuring models Ella Mccutcheon, Erick Saningo, He Cong, and Mathieu Simoneau.

Style

Editorial, Vertical, Surreal, Golden Hour

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Caramel (50%)
Jet Black (50%)

Background

Sunset Sky

Context

Advertising Campaign