Hermes Spring 2025 Ad Campaign 2025

Description

This striking editorial image from the Hermes Spring 2025 ad campaign features a conceptual composition with a prominent female model in a dark leather jacket leaning over a ledge in the foreground, while a smaller male model walks in the background wearing a brown jacket and dark trousers, holding a patterned scarf. The scene is set against a vast overcast sky at dusk with a soft horizon visible below. The surreal perspective plays with scale, creating a visually compelling dynamic between the figures. Nathaniel Goldberg photographed the campaign, styled by Rae Boxer with art direction by Fabien Mouillard and Klervia Gabaud.

Style

Editorial, Vertical, Surreal, Desaturated

Industries

Luxury Fashion Houses

Color

Background

Overcast Sky

Context

Advertising Campaign