Hermes Spring 2025 Ad Campaign 2025

About

This striking editorial image from the Hermes Spring 2025 ad campaign features a conceptual composition with a prominent female model in a dark leather jacket leaning over a ledge in the foreground, while a smaller male model walks in the background wearing a brown jacket and dark trousers, holding a patterned scarf. The scene is set against a vast overcast sky at dusk with a soft horizon visible below. The surreal perspective plays with scale, creating a visually compelling dynamic between the figures. Nathaniel Goldberg photographed the campaign, styled by Rae Boxer with art direction by Fabien Mouillard and Klervia Gabaud.