"On the Wings of Hermès" Fall 2024 Ad Campaign 2024

Description

This theatrical visual from Hermès features a surreal stage-like display for the Fall 2024 ad campaign, 'On the Wings of Hermès'. Four luxury leather handbags appear suspended in mid-air or arranged dramatically on a dark surface, rendered in soft pastel and neutral tones. To the left, a sculptural white horse figure emerges from the shadowy frame. Above, stylized cloud formations create a dreamlike canopy against a deep black background. The composition employs dramatic low-key lighting to highlight the craftsmanship and forms of the luxury leather accessories.

Style

Artistic, Vertical, Cinematic, Moody

Techniques

Low-key / chiaroscuro

Industries

Bags & Accessories

Color

Background

Black Seamless

Context

Advertising Campaign