"On the Wings of Hermès" Fall 2024 Ad Campaign 2024

Description

This image captures a theatrical performance for the Hermes Fall 2024 ad campaign titled On the Wings of Hermes. Two performers engage in choreography on a brightly lit, tilted blue platform, while a large suspended overhead screen projects a mirrored aerial perspective of their movement. The dark stage environment surrounds the illuminated blue surfaces, accented by strong stage lighting and lens flare effects in the background. The scene reflects the creative direction of Nadège Vanhee-Cybulski, writing and direction by Jaco Van Dormael, cinematography by Juliette Van Dormael, and choreography by Michèle Anne De Mey.

Style

Horizontal, Cinematic, Moody, Lens Flare

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Context

Advertising Campaign