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Project"On the Wings of Hermès" Fall 2024 Ad Campaign
Projected glowing blue winged horse constellation above a miniature snowy mountain landscape in a dark theatre.

"On the Wings of Hermès" Fall 2024 Ad Campaign 2024

Associated creatives

Nadège Vanhee-Cybulski
Nadège Vanhee-CybulskiHermès Creative Director
Jaco Van Dormael
Jaco Van DormaelWriter and Director
Juliette Van Dormael
Juliette Van DormaelDirector of Photography
Michèle Anne De Mey
Michèle Anne De MeyChoreographer

Tags

winged horse projectionwinged horsehorse projectionblue projectionsnowy mountain landscapesnowy mountainmountain landscapeminiature landscape

Description

This image from the Hermes Fall 2024 ad campaign titled On the Wings of Hermes captures a theatrical stage production featuring miniature snowy landscapes and dramatic lighting. A glowing blue projection of a winged horse constellation hovers above rugged mountainous terrain under a dark environment. The scene is meticulously staged with moody blue and dark tones, highlighting intricate miniature topography and a small illuminated cabin. The composition is split horizontally, showing the diorama-like stage setup from different perspectives.

Style

Vertical, Cinematic, Moody, Monochrome

Techniques

VFX / visual effects

Industries

Luxury Fashion Houses

Color

Cobalt (60%)
Jet Black (40%)

Background

Theatre

Context

Advertising Campaign