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  • ·On the Wings of Hermes Fall 2024 Ad Campaign Behind the Scenes
Brand
Hermes
Project"On the Wings of Hermès" Fall 2024 Ad Campaign
Behind the scenes shot of two performers lying on a floor projection screen inside a dark stage studio with camera crew.

Hermes "On the Wings of Hermès" Fall 2024 Ad Campaign 2024

Associated creatives

Nadège Vanhee-Cybulski
Nadège Vanhee-CybulskiHermès Creative Director
Jaco Van Dormael
Jaco Van DormaelWriter and Director
Juliette Van Dormael
Juliette Van DormaelDirector of Photography
Michèle Anne De Mey
Michèle Anne De MeyChoreographer

Tags

two performersperformers on floor projectionperformersfloor projectionprojection screenstudio production setfilm crew

Description

This behind-the-scenes image captures a dark studio production set for the Hermes On the Wings of Hermes Fall 2024 ad campaign. Two performers lie prone on a large horizontal floor projection displaying a vibrant grassy landscape, matching an overhead screen projecting a similar outdoor scene. Crew members and film equipment are positioned in the shadows around the perimeter of the stage, working under low-key lighting.

Style

Horizontal, Cinematic, Moody, Matte

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Jet Black (70%)

Background

Virtual Production Background

Context

Backstage / Behind the Scenes