"On the Wings of Hermès" Fall 2024 Ad Campaign 2024

Description

This behind-the-scenes photograph captures a dark production soundstage setup for the Hermes On the Wings of Hermès Fall 2024 ad campaign, directed by Jaco Van Dormael with cinematography by Juliette Van Dormael and choreography by Michèle Anne De Mey. Several large, glowing LED screens hang in the darkened space, projecting vibrant theatrical and circus-themed scenes designed by creative director Nadège Vanhee-Cybulski. In the foreground, production control desks equipped with computer monitors and technical gear sit amid string lights and ambient illumination. The industrial studio environment provides a striking contrast to the luminous, whimsical displays shown on the screens.

Style

Vertical, Cinematic, Monochrome, Clean

Techniques

3D render / CGI

Industries

Luxury Fashion Houses

Color

Background

Warehouse

Context

Backstage / Behind the Scenes