Harley Davidson Harley Davidson International SS25 2025

Description

This advertising campaign image for the Harley Davidson International SS25 project features three young male models posing alongside a classic motorcycle inside a weathered industrial warehouse. The scene is shot by photographer Isaac Anthony with creative direction by Nicola Formichetti and styling by Hunter Clem. On the left, a model in a blue shirt sits on the concrete floor wearing a cap and black boots. In the centre, a model perches atop the motorcycle seat in a dark jacket and shorts. To the right, a third model sits cross-legged on the floor in a dark jacket and jeans. The atmospheric environment features distressed concrete walls and dim industrial lighting that accentuates the textured surfaces and leather boots.

Style

Vertical, Commercial, Moody, Gritty

Industries

Motorcycles

Color

Background

Warehouse

Context

Advertising Campaign