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  • ·Hailey Bieber in The Hailey Jean Gap 2026 Ad Campaign
BrandGap
ProjectThe Hailey Jean 2026 Ad Campaign
Hailey Bieber wearing baggy blue denim jeans and a cropped layered t-shirt against a light grey studio background.

Gap The Hailey Jean 2026 Ad Campaign 2026

Associated creatives

Calvin George Leung
Calvin George LeungCreative Director
Charlie Di Placido
Charlie Di PlacidoDirector
Mario Sorrenti 
Mario Sorrenti Photographer
Hailey Bieber
Hailey BieberModels
Recine
RecineHair
Diane Kendal
Diane KendalMakeup

Tags

hailey bieberhailey bieber posingthe hailey jeanwide leg blue jeanswide leg jeansbaggy blue jeansblue denim jeansdenim jeanscropped black t shirtblack t shirtlayered long sleeve shirt

Description

Hailey Bieber models for Gap's The Hailey Jean campaign, photographed by Mario Sorrenti against a seamless grey studio backdrop. She wears wide-leg relaxed denim jeans paired with a black short-sleeve crop top layered over white long sleeves, exposing her midriff. The full-length vertical shot features soft commercial studio lighting and clean brand typography.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Denim (50%)
Off-Black (30%)
Off-White (20%)

Background

Grey Seamless, Education Building

Context

Advertising Campaign