Gap The Hailey Jean 2026 Ad Campaign 2026

Description

Hailey Bieber poses front and center for Gap's The Hailey Jean ad campaign, photographed by Mario Sorrenti with creative direction by Calvin George Leung. She wears a relaxed-fit cropped white short-sleeve t-shirt paired with classic mid-rise blue denim jeans, folding her arms across her chest to reveal a bare midriff. The lighting is soft and even across the frame against a neutral grey seamless studio background, accompanied by overlaid campaign typography.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Background

Grey Seamless, Education Building

Context

Advertising Campaign