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  • ·Hailey Bieber in Gap The Hailey Jean Campaign
BrandGap
ProjectThe Hailey Jean 2026 Ad Campaign
Hailey Bieber sitting barefoot on a grey studio floor wearing blue wide-leg jeans and a grey tank top for Gap.

Gap The Hailey Jean 2026 Ad Campaign 2026

Associated creatives

Calvin George Leung
Calvin George LeungCreative Director
Charlie Di Placido
Charlie Di PlacidoDirector
Mario Sorrenti 
Mario Sorrenti Photographer
Hailey Bieber
Hailey BieberModels
Recine
RecineHair
Diane Kendal
Diane KendalMakeup

Tags

hailey bieberhailey bieber gap campaignhailey bieber denim jeanswide leg jeansblue wide leg jeansblue denim jeansdenim jeansgrey tank topribbed tank toptank topwoman sitting barefootwoman sitting on floorwoman sitting

Description

Hailey Bieber stars in The Hailey Jean advertising campaign for Gap, photographed by Mario Sorrenti with creative direction by Calvin George Leung. She is seated casually barefoot on the floor against a smooth grey studio backdrop, wearing high-waisted relaxed blue denim jeans paired with a fitted heather grey ribbed tank top. Soft, diffused studio lighting accentuates the understated styling and natural makeup by Diane Kendal, with relaxed hair styled by Recine.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Denim (60%)
Medium Grey (30%)

Background

Grey Seamless, Sports Venue

Context

Advertising Campaign