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Hailey Bieber sitting barefoot on a grey studio floor wearing blue wide-leg jeans and a grey tank top for Gap.

Gap The Hailey Jean 2026 Ad Campaign 2026

About

Hailey Bieber stars in The Hailey Jean advertising campaign for Gap, photographed by Mario Sorrenti with creative direction by Calvin George Leung. She is seated casually barefoot on the floor against a smooth grey studio backdrop, wearing high-waisted relaxed blue denim jeans paired with a fitted heather grey ribbed tank top. Soft, diffused studio lighting accentuates the understated styling and natural makeup by Diane Kendal, with relaxed hair styled by Recine.

Brand

Gap

Project

Gap The Hailey Jean 2026 Ad Campaign 2026

Keywords

hailey bieberhailey bieber gap campaignhailey bieber denim jeanswide leg jeansblue wide leg jeansblue denim jeansdenim jeansgrey tank topribbed tank toptank topwoman sitting barefootwoman sitting on floorwoman sitting

Credits

Calvin George Leung
Creative Director
Charlie Di Placido
Director
Mario Sorrenti 
Photographer
Hailey Bieber
Models
Recine
Hair

Styles

VerticalCommercialCleanMinimalist

Techniques

Soft Light

Industries

High Street Fashion

Background

Grey Seamless
Sports Venue

Context

Advertising Campaign