Gap The Hailey Jean 2026 Ad Campaign 2026

Description

Hailey Bieber stars in Gap's 2026 advertising campaign, The Hailey Jean, photographed by Mario Sorrenti with creative direction by Calvin George Leung. Posing barefoot against a neutral grey seamless studio backdrop, she models loose, wide-leg dark wash indigo denim jeans and a fitted black scoop-neck tank top. Her hands rest casually at her waistband with hair styled naturally with subtle movement. The vertical commercial portrait features even, diffused studio lighting alongside clean campaign typography and the white Gap logo.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Background

Grey Seamless, Education Building

Context

Advertising Campaign