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BrandGap
ProjectThe Hailey Jean 2026 Ad Campaign
Hailey Bieber posing topless in blue denim jeans holding black and white fabric against a grey studio background for Gap.

Gap The Hailey Jean 2026 Ad Campaign 2026

Associated creatives

Calvin George Leung
Calvin George LeungCreative Director
Charlie Di Placido
Charlie Di PlacidoDirector
Mario Sorrenti 
Mario Sorrenti Photographer
Hailey Bieber
Hailey BieberModels
Recine
RecineHair
Diane Kendal
Diane KendalMakeup

Tags

hailey bieberhailey bieber in blue jeansblue denim jeansdenim jeansblue jeanstopless woman posingtopless womanwoman posing

Description

Hailey Bieber poses topless in profile for Gap's 'The Hailey Jean' ad campaign, photographed by Mario Sorrenti. She wears mid-wash blue denim jeans and holds bundled black and white garments against her torso while gazing back over her bare shoulder toward the lens. The scene is shot against a clean, neutral grey studio seamless with soft directional lighting. Centered serif typography reads 'The Hailey Jean.' alongside the classic white Gap logo anchored in the bottom left corner.

Style

Vertical, Commercial, Sensual, Clean, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Denim (50%)
Jet Black (30%)
Pure White (20%)

Background

Grey Seamless

Context

Advertising Campaign