Gap The Hailey Jean 2026 Ad Campaign 2026

About

Hailey Bieber poses topless in profile for Gap's 'The Hailey Jean' ad campaign, photographed by Mario Sorrenti. She wears mid-wash blue denim jeans and holds bundled black and white garments against her torso while gazing back over her bare shoulder toward the lens. The scene is shot against a clean, neutral grey studio seamless with soft directional lighting. Centered serif typography reads 'The Hailey Jean.' alongside the classic white Gap logo anchored in the bottom left corner.