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  • ·H and M A/W24 Collection editorial campaign by Nina Raasch
Brand
H&M
ProjectA/W24 COLLECTION
Woman wearing a dark faux fur coat looking back over her shoulder in a dimly lit urban setting at night

H&M A/W24 COLLECTION 2024

Associated creatives

Nina Raasch
Nina RaaschPhotographer
Emilia Schüle
Emilia SchüleActor

Tags

woman wearing dark faux fur coatwoman in faux fur coatdark faux fur coatfaux fur coatwoman turning over shoulderwoman looking backwoman

Description

This fashion editorial image from the H and M A/W24 collection was photographed by Nina Raasch. A woman with her hair pulled back is captured from behind, turning her head to look over her shoulder. She is wearing a textured dark faux fur coat. The low-key lighting creates dramatic highlights on her face and shoulder against a dark urban street background.

Style

Editorial, Vertical, Moody, Raw

Techniques

Low-key / chiaroscuro

Industries

High Street Fashion

Color

Jet Black (100%)

Background

Street

Context

Advertising Campaign, Editorial