Brand
ProjectA/W24 COLLECTION

H&M A/W24 COLLECTION 2024
Associated creatives
Tags
Description
This fashion editorial portrait for the H&M A/W24 Collection features a model wearing a dark black top and a coordinating head covering, accessorized with thick silver hoop earrings. Photographed outdoors by Nina Raasch, the subject is positioned against a textured stone wall with strong, hard lighting casting diagonal shadows across the background. The composition employs a vertical framing style with natural illumination, emphasizing the clean silhouette and minimalist styling of the apparel.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black (100%)
Background
Stone Texture
Context
Advertising Campaign