H&M A/W24 COLLECTION 2024

Description

Fashion campaign image for the H&M A/W24 collection featuring a model captured by photographer Nina Raasch. The subject is styled in a flowing black maxi dress with long sheer sleeves and a ruffled hemline, paired with dark boots. A small white cross-body handbag with dangling silver fringe detailing hangs from the shoulder. The minimalist setting features a pale vertical-panelled wall and tiled stone flooring under soft, ambient natural lighting.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Concrete Texture

Context

Advertising Campaign