H&M: A/W24 COLLECTION
Brand
Date
Sep 2024
Description
The H&M A/W24 collection campaign explores a minimalist aesthetic through a series of fashion editorial portraits. Shot by photographer Nina Raasch, the visuals emphasize structured tailoring, fluid fabrics, and textural contrasts within urban architectural settings. The campaign features actor Emilia Schüle and additional talent, with styling that highlights monochromatic palettes and clean silhouettes. The imagery utilizes natural light to define the form of houndstooth outerwear and sheer garments against industrial metallic and stone backdrops, favoring an editorial composition that leans into chiaroscuro and raw environmental framing.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Color
Jet Black
Context
Advertising Campaign
Associated creatives
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