H&M

Sep 2024

H&M presents the A/W24 Collection through a series of fashion portraits that emphasize structured tailoring and minimalist silhouettes. The imagery, captured by photographer Nina Raasch, features actor Emilia Schüle alongside diverse models to highlight the season's focus on fluid fabrics, textured faux fur, and sharp, geometric layering. Executed with an editorial aesthetic, the campaign utilizes a palette of neutral tones and deep blacks, leaning into natural light and clean architectural backgrounds to frame the collection. From structured outerwear to sheer chiffon detailing, the visuals prioritize clean lines and raw textures to showcase the versatile nature of the apparel.

Editorial, Vertical, Clean

Natural light

High Street Fashion

Advertising Campaign