BrandGucci
Project'Valigeria' 2023 Ad Campaign

Gucci 'Valigeria' 2023 Ad Campaign 2023
Associated creatives
Tags
Description
Actor Jungjae Lee is featured in the Gucci Valigeria 2023 ad campaign, photographed by Hanna Moon. He wears a cream tuxedo jacket with black trim, a black bow tie, and dark trousers while seated in a striped armchair. A collection of Gucci luggage, including aluminium rolling suitcases, monogrammed duffles, and a tall wardrobe trunk, is arranged around him on an ornate rug inside a luxury hotel suite with a dark wood bed frame visible in the background. The composition exudes refined luxury and travel heritage, highlighted by soft indoor lighting and polished styling.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Pure White (50%)
Jet Black (50%)
Background
Hotel Room
Context
Advertising Campaign
