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  • ·Gucci Valigeria 2023 Ad Campaign Featuring Jungjae Lee
BrandGucci
Project'Valigeria' 2023 Ad Campaign
Jungjae Lee holding a red Gucci duffel bag by a car loaded with luggage outside The Savoy hotel for the 2023 Valigeria campaign.

Gucci 'Valigeria' 2023 Ad Campaign 2023

Associated creatives

Hanna Moon
Hanna MoonPhotographer
Hanna Moon
Hanna MoonVideographer
Jungjae Lee
Jungjae LeeModels
The Savoy
The SavoyLocation

Tags

jungjae leejungjae lee holding bagjungjae lee in trench coatman in brown trench coatbrown trench coatred leather duffel bagred duffel baggucci luggagemonogram luggagetravel bags

Description

Jungjae Lee stands beside a vintage car filled with monogrammed Gucci luggage while holding a large red leather duffel bag in this advertising campaign photograph for Gucci Valigeria. He wears a brown trench coat over a light blue collared shirt, posing outdoors in front of The Savoy hotel entrance under a vintage marquee. The composition is expertly lit to highlight the rich textures of the leather goods and apparel against the classic architectural backdrop. Hanna Moon captures the scene with cinematic refinement, evoking a sense of heritage and luxury travel.

Style

Horizontal, Commercial, Moody, Polished

Techniques

Analogue / film

Industries

Bags & Accessories

Color

Crimson (50%)
Camel (50%)

Background

Hotel

Context

Advertising Campaign