ProjectTennis 2025 Ad Campaign

Tennis 2025 Ad Campaign 2025
Associated creatives
Tags
Description
This portrait from the Gucci Tennis 2025 ad campaign features a young man captured in profile, wearing a royal blue high-neck tracksuit jacket with a bold red stripe and white lettering across the chest. He carries a dark monogram duffel bag slung over his shoulder, with its distinctive striped straps visible. He wears vintage-style sunglasses and light-wash denim jeans. In the background, a wooden bulletin board displays white notices and text fragments beneath a tennis sign and overhead racquet. Art directed by Riccardo Zanola, directed by Colin Solal Cardo, and styled by Virginie Benarroch.
Style
Editorial, Vertical, 1980s
Techniques
Analogue / film
Industries
Luxury Fashion Houses
Color
Royal Blue (70%)
Jet Black (30%)
Background
Wood Texture
Context
Advertising Campaign
