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ProjectTennis 2025 Ad Campaign
Black female tennis player wearing white sportswear reaching down to pick up a tennis ball on a red clay court

Tennis 2025 Ad Campaign 2025

Associated creatives

Riccardo Zanola
Riccardo ZanolaArt Director
Colin Solal Cardo
Colin Solal CardoDirector
Virginie Benarroch
Virginie BenarrochStylist

Tags

black female tennis playerfemale tennis playertennis playertennis player picking up ballwoman in white tennis dresswhite tennis dresstennis dress

Description

This image from the Gucci Tennis 2025 ad campaign captures a female tennis player leaning down to pick up a tennis ball on a red clay court. She is dressed in a white athletic tennis dress with striped trim, white wristbands, white socks, and white sneakers, with a tennis racket resting nearby. The composition uses natural light to accentuate the warm tones of the clay court and the crisp white sportswear. Art direction by Riccardo Zanola and styling by Virginie Benarroch shape the polished athletic aesthetic.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Tennis

Color

Pure White (60%)

Background

Road

Context

Advertising Campaign