ProjectTennis 2025 Ad Campaign

Tennis 2025 Ad Campaign 2025
Associated creatives
Tags
Description
This commercial editorial image for the Gucci Tennis 2025 ad campaign features a young man seated on wooden stadium benches. He wears a white knitted polo shirt with blue and red trim, dark shorts, black socks, and dark sneakers with distinctive striped detailing, complemented by wire-rimmed glasses. A white towel hangs neatly over the bench behind him, and a patterned duffel bag rests on the lower tier. The outdoor setting is captured in soft natural light against a dark solid background, emphasizing the clean lines and athletic aesthetic of the styling by Virginie Benarroch and art direction by Riccardo Zanola.
Style
Editorial, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Sportswear
Color
Pure White (40%)
Jet Black (60%)
Context
Advertising Campaign
