Brand
ProjectTennis 2025 Ad Campaign

Gucci Tennis 2025 Ad Campaign 2025
Associated creatives
Tags
Description
This portrait from the Gucci Tennis 2025 ad campaign features a model standing against a dark outdoor sports court backdrop. The subject wears a short-sleeved white athletic dress with a flared skirt, a white wristband on her left arm, and dark sunglasses. She holds a tennis racket with a red strung face downward in her right hand. The lighting casts strong shadows and highlights the athletic apparel textures against the dark background. Art direction by Riccardo Zanola, direction by Colin Solal Cardo, and styling by Virginie Benarroch.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Sportswear
Color
Pure White (60%)
Background
Sports Venue
Context
Advertising Campaign
