Gucci 'The Art of Silk' 2025 Ad Campaign 2025

Description

This portrait image from the Gucci The Art of Silk 2025 ad campaign was photographed by Steven Meisel and styled by Ib Kamara, with agency support from Baron & Baron. The subject is a blonde woman with blue eyes, wearing a cream and patterned silk scarf draped over her head and wrapped around her neck, paired with a white sleeveless top. She wears a prominent gold bracelet on her right wrist and has dark red lipstick. The background is dark and out of focus with warm blurred lights, contrasting with the sharply lit subject in the foreground. Bold white typography reading GUCCI appears across the top portion of the frame.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Night Sky

Context

Advertising Campaign