'The Art of Silk' 2025 Ad Campaign 2025

Description

This portrait for Gucci's 2025 ad campaign, titled The Art of Silk, was photographed by Steven Meisel and styled by Ib Kamara. A blonde model wearing a grey cardigan and carrying a taupe shoulder bag partially conceals her face with a large monogram silk scarf featuring dark and golden geometric accents. The composition is vertical with sharp focus on the textured fabric and deep red lipstick. The outdoor nocturnal background is softly blurred with bokeh from distant lights.

Style

Vertical, Commercial, Moody, Clean

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Background

Night Sky

Context

Advertising Campaign