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Brand
Gucci
Project'The Art of Silk' 2025 Ad Campaign
Model with blonde hair holding a white silk floral scarf covering part of her face, with Gucci text above

Gucci 'The Art of Silk' 2025 Ad Campaign 2025

Associated creatives

Baron & Baron
Baron & BaronAgency
Steven Meisel
Steven MeiselPhotographer
Ib Kamara
Ib KamaraStylist

Tags

woman holding floral silk scarfwoman holding silk scarffloral silk scarfsilk scarfblonde womanwoman portrait

Description

This portrait from Gucci's The Art of Silk 2025 ad campaign features a blonde model holding a white silk scarf adorned with a vibrant floral pattern that partially covers her face. The campaign was photographed by Steven Meisel with styling by Ib Kamara and agency support from Baron & Baron. The composition is intimate and dramatic, set against a dark background with soft bokeh highlights. The bold brand name appears in white serif typography across the upper portion of the frame.

Style

Vertical, Commercial, Clean

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Pure White (70%)
Crimson (30%)

Background

Black Seamless

Context

Advertising Campaign